The Way to Become a Successful Business Is Through Comments
Collecting comments about your business is even more important than you think on sites that eliminate the need to go from door to door asking how it is.
So what are the reasons why these comments are so important?
First of all, comments affect reservations in a way that cannot be ignored. In a research conducted, survey participants; %83He stated that reviews helped them choose the right hotel.
%80'i reads at least 6-12 comments before making a reservation and evaluates these comments internally,%53I do not make reservations without reading the comments. I think these rates will increase because, as we always say, in this period when we have evolved into the digital age, the most important environment will of course be digital platforms. So at some point, it will come back to looking at your marketing and advertising well in these environments.
These results show how reviews can affect sales for the entire hospitality industry. If you don't collect new reviews, value reviews and make improvements, you may be losing customers to your competitors who do these things.
On the other hand, getting a lot of reviews may also allow you to increase your stars on such sites. Especially considering the filtering feature by stars, ranking at the top of other hotel establishments may lead to you getting a reservation. This happens as follows; according to research, the scores in the reviews generally increase over time. Why? The first guests of the establishment often have negative experiences that they do not expect, and this is visible in the initial comments. As the establishment receives more reviews, the average score begins to increase. The scores increase over time. "The impact of extreme views can be reduced by aggregating more comments.
In parallel with all these, you can learn, free of charge, how all the services, activities, and innovations you make in your hotel are perceived by the guests, and what improvements you can make, thanks to these comments. Perhaps this is the most important aspect. In this way, you can predict that the rate of repeat bookings by the same guests to your hotel will increase.
